Credit Points 10

Legacy Code 201035

Coordinator Jess Richards Opens in new window

Description This subject delivers an overview of the marketing process and how it works within the business environment. Students will learn the basic foundations of marketing so they have a general understanding of marketing concepts. Students who successfully pass this subject, will have achieved some of the required assessments needed to satisfy English entry requirements (IELTS 6.5) to postgraduate Business study at Western Sydney University.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 0 Preparatory subject

Restrictions

Students must be enrolled in 2845 Masters Qualifying Program with Business English.

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Identify important marketing concepts and frameworks;
2. Apply marketing concepts and frameworks to case based situations;
3. Demonstrate how marketing creates value in a societal context; and
4. Demonstrate English language skills in the key IELTS test areas: writing, speaking, listening and reading.

Subject Content

• Marketing concepts and terminology
• Market segmentation and target markets
• Buyer behaviour
• Marketing as a social system