MKTG 0001 Marketing Skills
Credit Points 10
Legacy Code 201035
Coordinator Jess Richards Opens in new window
Description This subject delivers an overview of the marketing process and how it works within the business environment. Students will learn the basic foundations of marketing so they have a general understanding of marketing concepts. Students who successfully pass this subject, will have achieved some of the required assessments needed to satisfy English entry requirements (IELTS 6.5) to postgraduate Business study at Western Sydney University.
School Business
Discipline Marketing
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 0 Preparatory subject
Restrictions
Students must be enrolled in 2845 Masters Qualifying Program with Business English.
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Item | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Report | 1,500 Words | 40 | N | Individual |
| Portfolio | 1000 Words equivalency | 40 | N | Individual |
| Final Exam | 1 hour | 20 | Y | Individual |
Teaching Periods