DESN 3012 Publications

This is an archived copy of the 2021-2022 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

Credit Points 20

Legacy Code 101013

Coordinator Dan Johnston Opens in new window

Description This unit examines the role of publication design as a promotional tool. Students explore a range of print and online promotional forms and are involved in the design and production of publications for specific target audiences, including approaches to layouts, image and text relationships, typography and graphic forms. Within a studio environment, students gain an understanding of publication production and visual narrative methodologies through the exploration of media areas appropriate to the project requirements.

School Humanities & Comm Arts

Discipline Graphic Design Studies

Student Contribution Band HECS Band 2 20cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 3 subject

Pre-requisite(s) DESN 1006 OR
DESN 1020

Assumed Knowledge

Students will have (a) advanced understanding of communication design processes and theories, (b) intermediate knowledge of one specific visual communication practice e.g. graphic design, photomedia, illustration and/or interactive design, (c) ability to use the computer programs InDesign, Photoshop and Illustrator in a Macintosh computer lab.

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Develop objectives and strategies in response to a project brief, emerging forms of contemporary publishing and the limitations and creative possibilities of working within a budget.
  2. Organise complex information across multiple-page documents or online publications using typography, image, colour and grids.
  3. Utilise cognitive problem-solving to organise creative imagery, typography, form and graphic messages.
  4. Apply formal typesetting skills to compose large bodies of text.
  5. Produce a body of work that demonstrates understanding of a variety of media appropriate to a project's requirement.

Subject Content

- Employ research findings to write An Article for A design magazine.
- Generate A sequence of magazine spreads that communicate The content of The written Article and magazine theme.
- Create and apply extra content and An appropriate style guide, layout strategies, logo and cover design.
- Evaluate The stages of The Visual design of The magazine spread in relation to theme, content and Target audience experience.
- Respond to team critique.

Teaching Periods

Structures that include subject