Credit Points 10

Legacy Code 102266

Coordinator Michelle Catanzaro Opens in new window

Description This unit will introduce students to various ways of seeing and reading images in the visual environment. Students will learn how to conduct visual research using a tool kit of methods including semiotic analysis, content and thematic analysis, and basic observational research across the digital and material environments of visual communications design, and to apply their findings in the development of visual concepts. Students will continue to engage as reflective practitioners and learn to position themselves as visual researchers within a particular cultural and personal context.

School Humanities & Comm Arts

Discipline Graphic Arts and Design Studies

Student Contribution Band HECS Band 2 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 2 subject

Pre-requisite(s) DESN 1003 OR
DESN 1011 OR
DESN 1021

Restrictions

Students in program 1791 Bachelor of Screen Media (Arts and Production) must have successfully completed 60 credit points of Level 1 subjects.

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Exhibit a critical understanding of visual languages at work in contemporary culture
2. Demonstrate a theoretical understanding of key concepts in visual research
3. Exhibit competency in designing, conducting and presenting visual research
4. Apply techniques of visual analysis to collected visual data
5. Effectively utilise visual research findings in the development of original design concepts

Subject Content

1. Introduction to visual research: an overview of approaches (sociology, archaeology, anthropology, semiotics)
2. Creative referencing
3. Mood boards
4. Content analysis
5. Thematic analysis
6. Semiotics, Decoding and Recoding
7. Visual Rhetoric
8. Ethics in visual research
9. Visual ethnography
10. Visual research for cultural contexts