Credit Points 10

Legacy Code 102717

Coordinator Kate Richards Opens in new window

Description Ideation is at the core of creative industries. This practice-led research unit will teach you how to ideate, develop and pitch a major project, which you can then produce in the Makerspace 2 unit. We will show you how to mobilise your own creative interests, how to identify and research a creative or market challenge, and teach you techniques for generating ideas and innovative solutions-based responses. You'll learn systemic methods and tools for creative ideation across multiple platforms and channels, including UX (user experience), UI (user interactivity), design thinking, IA (information architecture) and UCD (user centred design). We'll also teach you how to pitch your project so it captures the imagination and attention of clients and audiences.

School Humanities & Comm Arts

Discipline Communication and Media Studies, Not Elsewhere Classified.

Student Contribution Band HECS Band 4 10cp

Level Postgraduate Coursework Level 7 subject

Incompatible Subjects COMM 7007 - Media Project Proposal

Restrictions

Students must be enrolled in a postgraduate program.

Assumed Knowledge

Broad understanding of convergent media forms and processes.

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Apply design practice and processes through using research methods in creative industries for the development of a creative industries project proposal.
2. Define and implement appropriate research methodologies for the background, technical design and creative processes involved in the ideation and development of a creative industries project proposal.
3. Identify, critique and evaluate precedent creative industries projects that promote effective communication, interaction, and user experiences through precedent appraisals within the project proposal document.
4. Apply a balanced approach for the design, testing and refinement of the strategy in the project proposal document and in planning for the production of a proof of concept or final project.
5. Demonstrate high level of professional presentation skills through pitching the project proposal stages.

Subject Content

1. The roles of ideation and creative development in creative industries projects and business models.
2. Methodologies and methods for identifying and applying ideation and creative developments methods to a core concept.
3. Choosing an appropriate and viable platform/channel.
4.The roles and methodologies of background, precedent and audience research.
5. User centred design strategies for creative and audience development, including branding, UX and IA.
6. Introduction to business models and understanding of their application.
7. Skillset for proposing a creative industries project including structure, writing and illustration.
8. Scoping and planning for pilot/proof of concept, and associated documentation artefacts.
9. Presentation skills for peer, teacher and industry review.