COMM 2015 Events Management
Credit Points 10
Legacy Code 101940
Coordinator Nicole Bridges Opens in new window
Description This unit introduces understandings about events as forms of public relations typologies and promotional models. These include strategic public relations and management processes, researching the event promotion environment, infrastructure, organisational and event promotion processes and funding. Students will analyse behaviours of event publics, audiences and participants, matching event opportunities with publics, and conceptualising events as service experiences. Students will develop strategies for developing event partnerships, funding and sponsorship relationships. These include managing the development of the event setting/venue, programming and personnel affecting the on-site event experience, and developing appropriate merchandising strategies for events.
School Humanities & Comm Arts
Discipline Communication And Media Studies
Student Contribution Band HECS Band 4 10cp
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Level Undergraduate Level 2 subject
Pre-requisite(s) MKTG 1009
Equivalent Subjects COMM 3017 - Events Management
Assumed Knowledge
Basic knowledge of public relations theory and current public relations practice.
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Item | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Portfolio | 1,500 word (or equivalent) | 30 | N | Individual |
| Short Answer | 4 x 500 words, 2000 words in total | 20 | N | Group |
| Presentation | 10 minutes/250 word summary | 20 | N | Both (Individual & Group) |
| Report | 4,000 (1,000 words per person, based on teams of 4) | 30 | N | Group |
Prescribed Texts
- Van Der Wagen, L. & White, L. (2018). Event management for tourism, cultural, business and sporting events (5th ed.). Sydney: Pearson Education Australia.
Teaching Periods