COMM 0004 Communication and Media (WSTC Prep)

This is an archived copy of the 2021-2022 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

Credit Points 10

Legacy Code 700260

Coordinator Chantal Rozairo Opens in new window

Description Communication and Media introduces students to key terminology, concepts and debates in the fields of Communication and Media Studies. The unit looks at the role of communication in a variety of private, professional and public contexts, developing students' ability to identify, evaluate and adopt effective communication practices. Students will also be introduced to the basic critical vocabulary and tools necessary to analyse media discourse and advertising.

School Western Sydney The College

Discipline Communication And Media Studies

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 0 Preparatory subject

Equivalent Subjects COMM 0005 - Communication and Media (UWSC)

Restrictions Students must be enrolled at Western Sydney University The College.

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Demonstrate an understanding of the components of communicative acts, private as well as public.
  2. Accurately apply key terminology in the Media and Communication Studies.
  3. Discuss the impact of globalisation and technological development on communication and media.
  4. Analyse the impact of media representations and advertising on the individual, as well as on broader social, political, and cultural processes.
  5. Critically assess media content in terms of balance, accuracy and agenda.
  6. Demonstrate an understanding of the implications of media ownership and editorial control in the production of media texts.
  7. Discuss the concept of censorship.

Subject Content

Introduction to communication and media and communicator types
Understanding nonverbal communication
Conflict Resolution and Negotiation
Communication in the workplace
Communication, News and Advertising
The impact of technology and social media
The globalisation of communication and new media
Audience and censorship
Introduction to communication and media and communicator types
Understanding nonverbal communication
Conflict Resolution and Negotiation
Communication in the workplace
Communication, News and Advertising
The impact of technology and social media
The globalisation of communication and new media
Audience and censorship

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Quiz 1 hour 10 N Individual
Presentation 10-12 minutes 200-300 words 20 N Both (Individual & Group)
Portfolio 1500-2500 words 50 N Individual
Quiz 90 minutes 20 N Individual

Prescribed Texts

  • UWSCollege Communication and Media Textbook

Teaching Periods

Term 1

Nirimba Education Precinct

Day

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Term 3

Nirimba Education Precinct

Day

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Structures that include subject