BUSM 2037 Sport Entertainment
Credit Points 10
Legacy Code 200996
Coordinator Jess Richards Opens in new window
Description Sport is now at the heart of many cultures with sport consumption, in a variety of forms, playing a significant role in the lives of many people. This unit explores and explains the sporting experience, providing an understanding of those who consume sport and the relationship between sport, its consumers, and the media. The unit equips students with the tools required to work with the media, producing resources, and to engage with and through social media platforms.
School Business
Discipline Business and Management, Not Elsewhere Classified.
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 2 subject
Equivalent Subjects BUSM 2038 - Strategic Communication in Sport
LGYA 7216 - Sport Management 2
LGYA 4796 - Communication in Sport
Assumed Knowledge
A basic understanding of the sport industry.
Learning Outcomes
- Analyse the sporting experience with an understanding of factors such as Sportscape;
- Evaluate the relationship between various types of mass media and the subsequent demand for sport;
- Explain sport consumers�f behaviour from a theoretical perspective;
- Evaluate practices and policies which will prepare sports organisation for working with the media;
- Create sports-related writing for a club or organisation;
- Engage with social media platforms in a professional capacity.
Subject Content
- Sports Consumers, their motivations and behaviours
- Working with The media
- sport in The digital era, including social media
- Sports writing
- Sports public relations
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Item | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Portfolio | 1500 words | 25 | N | Individual |
| Portfolio | 2000 words equivalent | 25 | N | Group |
| Final Exam | 2 hours | 50 | N | Individual |
Teaching Periods
Spring
Online
Online
Subject Contact Jess Richards Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
Day
Subject Contact Jess Richards Opens in new window