BUSM 1042 Introduction to Business Analytics
Credit Points 10
Legacy Code 201090
Coordinator Premaratne Samaranayake Opens in new window
Description The unit will introduce, explore and analyse key concepts and methodologies related to business analytics, analytics development and tools/techniques in broader business and organisational contexts. The ability to identify, collect, extract, analyse and visualise data is vital to organisations for developing strategies and making strategic/operational decisions. Business analytics uses a variety of tools and techniques using several systems/platforms to process and transform data into useful information and knowledge that can be used for evidence-based decision making at strategic, tactical and operational levels.
School Business
Discipline Business and Management, Not Elsewhere Classified.
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 1 subject
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Item | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Case Study | 2000 Words | 40 | N | Individual |
| Report | 2500 Words | 30 | N | Group |
| Presentation | 10 mins | 20 | N | Individual |
| Quiz | 30 mins | 10 | N | Individual |
Prescribed Texts
- Vidgen, Richard, Samuel N. Kirshner, and Felix B. Tan. Business analytics: A management approach. Red Globe Press, 2019.
Teaching Periods