Credit Points 10

Legacy Code 200911

Coordinator Neeru Sharma Opens in new window

Description Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system and business ownership, the implications of marketing and economics on market structure together with managing innovation. Building on the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their subsequent study of specialist areas. The unit also aims to develop students' communication skills by working in teams to enhance their literacy proficiency and enhance their critical thinking in preparation for the more advanced units of the degree.

School Business

Discipline Business Management

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 1 subject

Learning Outcomes

Subject Content

• Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2018, 200911 Enterprise innovation and markets, 5th edn, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.
• Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2016, 200911 Enterprise Innovation and Markets, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.