Marketing, Testamur Major
- Western Sydney University Major Code: T044
Previous Code: MT2040.1
Available to students in other Western Sydney University programs? No
This Marketing testamur major applies to students who commenced in 2022 or later. If you commenced prior to 2022 please refer to the MT2027 Marketing major in the legacy handbook for details.
Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.
Location
| Campus | Mode | Advice |
|---|---|---|
| Bankstown Campus | Internal | Program Advice |
| Campbelltown Campus | Internal | Program Advice |
| Parramatta City Campus-Macquarie Street | Internal | Program Advice |
| Sydney City Campus | Internal | Daniel Townsend |
| Uni of Economics Ho Chi Minh City | Internal | Program Advice |
| WSU Online | Online | Program Advice |
Major Structure
Qualification for this major requires the successful completion of 80 credit points including all of the core subjects listed below.
Core Subjects for this Major
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 1006 | Marketing Principles | 10 |
| MKTG 2010 | Customer Experience Fundamentals | 10 |
| MKTG 3019 | Marketing and Digital Communications | 10 |
| MKTG 3021 | Strategic Brand Management | 10 |
| MKTG 2011 | Customer Insights | 10 |
| MKTG 3016 | Strategic Marketing Management | 10 |
| MKTG 1011 | Fundamentals of Marketing Analytics | 10 |
| MKTG 3020 | Omnichannel Marketing | 10 |
| Total Credit Points | 80 | |
Professional Subjects for Careers in Markets
Students undertaking the Marketing major are advised to take the following four subjects to satisfy the requirements for their professional core:
| Subject | Title | Credit Points |
|---|---|---|
| BUSM 3006 | Design Thinking for Creativity | 10 |
| MKTG 3009 | Marketing Planning Project | 10 |
| MATH 1030 | Statistics for Business | 10 |
| BUSM 2040 | The Service Enterprise | 10 |
| Total Credit Points | 40 | |
Recommended Sequence
Qualification for the award of Bachelor of Business with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.
Full-time start-year intake
| Year 1 | ||
|---|---|---|
| Autumn session | Credit Points | |
| BUSM 1006 | Enterprise Innovation and Markets | 10 |
| BUSM 1008 | Enterprise Leadership | 10 |
| MKTG 1006 | Marketing Principles | 10 |
| MATH 1030 | Statistics for Business | 10 |
| Credit Points | 40 | |
| Spring session | ||
| BUSM 1010 | Financing Enterprises | 10 |
| LAWS 1001 | Enterprise Law | 10 |
| MKTG 1011 | Fundamentals of Marketing Analytics | 10 |
| Select one elective | 10 | |
| Credit Points | 40 | |
| Year 2 | ||
| Autumn session | ||
| BUSM 2040 | The Service Enterprise | 10 |
| MKTG 2010 | Customer Experience Fundamentals | 10 |
| MKTG 2011 | Customer Insights | 10 |
| Select one elective | 10 | |
| Credit Points | 40 | |
| Spring session | ||
| MKTG 3019 | Marketing and Digital Communications | 10 |
| MKTG 3021 | Strategic Brand Management | 10 |
| Select two electives | 20 | |
| Credit Points | 40 | |
| Year 3 | ||
| Autumn session | ||
| BUSM 3006 | Design Thinking for Creativity | 10 |
| MKTG 3016 | Strategic Marketing Management | 10 |
| Select two electives | 20 | |
| Credit Points | 40 | |
| Spring session | ||
| MKTG 3020 | Omnichannel Marketing | 10 |
| MKTG 3009 | Marketing Planning Project (Enterprise Engaged Subject) | 10 |
| Select two electives | 20 | |
| Credit Points | 40 | |
| Total Credit Points | 240 | |
Part-time start-year intake
| Year 1 | ||
|---|---|---|
| Autumn session | Credit Points | |
| BUSM 1006 | Enterprise Innovation and Markets | 10 |
| LAWS 1001 | Enterprise Law | 10 |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 1006 | Marketing Principles | 10 |
| MATH 1030 | Statistics for Business | 10 |
| Credit Points | 20 | |
| Year 2 | ||
| Autumn session | ||
| BUSM 1008 | Enterprise Leadership | 10 |
| MKTG 1011 | Fundamentals of Marketing Analytics | 10 |
| Credit Points | 20 | |
| Spring session | ||
| BUSM 1010 | Financing Enterprises | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 3 | ||
| Autumn session | ||
| BUSM 2040 | The Service Enterprise | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 2010 | Customer Experience Fundamentals | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 4 | ||
| Autumn session | ||
| MKTG 2011 | Customer Insights | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 3019 | Marketing and Digital Communications | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 5 | ||
| Autumn session | ||
| MKTG 3021 | Strategic Brand Management | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Spring session | ||
| BUSM 3006 | Design Thinking for Creativity | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 6 | ||
| Autumn session | ||
| MKTG 3020 | Omnichannel Marketing | 10 |
| MKTG 3016 | Strategic Marketing Management | 10 |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 3009 | Marketing Planning Project (Enterprise Engaged Subject) | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Total Credit Points | 240 | |