Marketing, Major

This is an archived copy of the 2021-2022 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

  • Western Sydney University Major Code: 0137

Previous Code:  SP2024.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

This major is designed for an age of expanding communication networks, where marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills.

Location

Campus Mode Advice
Parramatta City Campus - Macquarie Street Internal Dr Laurel Jackson

Major Structure

Students must successfully complete 60 credit points as listed below.

Subject Title Credit Points
BUSM 7105Business Analytics in Practice10
MKTG 7033Customer Experience10
MKTG 7034Digital Marketing10
MKTG 7035Frontiers of Branding10
BUSM 7048Innovation, Creativity and Foresight10
MKTG 7037Multichannel Marketing10
Total Credit Points60

Related Programs

Master of Business Administration (2761)