Marketing, Minor
- Effective from: 2022
- Western Sydney University Minor Code: 0291
Previous Code: SM2060
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The marketing minor provides students with a grounding in the practice of marketing and its application to any type of organisation. In this minor, students can extend that knowledge into more specialised aspects or marketing such as brand and product development, promotion, strategic marketing and marketing analytics. Students gain communications and analytic skills in assessing and developing key elements of a marketing strategy. There are practical industry-related activities helping students compile a business portfolio for presentation to potential employers.
Location
| Campus | Attendance | Mode | Advice |
|---|---|---|---|
| Parramatta City-Macquarie St | Internal | Program Advice |
Students must complete 40 credit points as follows.
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 1006 | Marketing Principles | 10 |
| Select three of the following | 30 | |
| Fundamentals of Marketing Analytics | ||
| Customer Experience Fundamentals | ||
| Strategic Brand Management | ||
| Strategic Marketing Management | ||
| Marketing and Digital Communications | ||
| Omnichannel Marketing | ||
| Total Credit Points | 40 | |