Advertising Studies, Minor (0043)
- Western Sydney University Minor Code: 0043
Previous Code: SM1125.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Advertising Studies minor equips students with skills, knowledge and hands-on experience in preparation for a career in an Advertising Creative or Media Agency. The minor provides the necessary foundation in the general principles and practices of the Advertising industry through project-based learning. Areas of study include advertising research, strategy, creative, media planning and buying, campaigns and client management.
Location
| Campus | Mode | Advice |
|---|---|---|
| Online | enquiriesHCA@uws.edu.au | |
| Parramatta Campus - Victoria Road | Internal | enquiriesHCA@uws.edu.au |
| Penrith Campus | Internal | enquiriesHCA@uws.edu.au |
Minor Structure
Bachelor of Design (Visual Communication) Students
Bachelor of Design (Visual Communication) students must complete 40 credit points as follows.
| Subject | Title | Credit Points |
|---|---|---|
| Compulsory Subject | ||
| MKTG 1001 | Advertising: An Introduction | 10 |
Select three of the following Level 2 and 3 subjects
Level 2
| Subject | Title | Credit Points |
|---|---|---|
| COMM 2001 | Account and Client Management | 10 |
| COMM 2006 | Advertising: Media | 10 |
| MKTG 2001 | Advertising: Creative | 10 |
| COMM 2011 | Communication Strategies | 10 |
Level 3
| Subject | Title | Credit Points |
|---|---|---|
| COMM 3045 | Advertising: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
All Other Students
Students must complete 40 credit points as follows.
| Subject | Title | Credit Points |
|---|---|---|
| COMM 2001 | Account and Client Management | 10 |
| MKTG 1001 | Advertising: An Introduction | 10 |
| MKTG 2001 | Advertising: Creative | 10 |
| COMM 2006 | Advertising: Media | 10 |
| Total Credit Points | 40 | |
NOTE: Some of the pool subjects have pre-requisite requirements. Students should check the details of each subject prior to making their selection, and seek Program Advice if they are unsure which subjects to choose.
Equivalent Alternate Subjects
The subject listed below counts towards completion of this minor for students who passed this subject in 2019 or earlier.
COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns