Advertising, Major (0159)
- Western Sydney University Major Code: 0159
Previous Code: M1121.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Penrith Campus | Internal | EnquiriesHCA@westernsydney.edu.au |
Major Structure
Creative Industries Students
Creative Industries students must first complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major.
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 1001 | Advertising: An Introduction | 10 |
Students must complete 80 credit points as follows.
| Subject | Title | Credit Points |
|---|---|---|
| Level 2 subjects | ||
| COMM 2001 | Account and Client Management | 10 |
| MKTG 2001 | Advertising: Creative | 10 |
| COMM 2006 | Advertising: Media | 10 |
| COMM 2011 | Communication Strategies | 10 |
| Level 3 subjects | ||
| COMM 3045 | Advertising: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
| Select one of the following: | 10 | |
| Internship | ||
| Transmedia Production | ||
| Total Credit Points | 80 | |
Bachelor of Business Students
Bachelor of Business students must complete the following structure.
Students must complete 80 credit points as follows
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 subject | ||
| MKTG 1001 | Advertising: An Introduction | 10 |
| Level 2 subjects | ||
| COMM 2001 | Account and Client Management | 10 |
| MKTG 2001 | Advertising: Creative | 10 |
| COMM 2006 | Advertising: Media | 10 |
| COMM 2011 | Communication Strategies | 10 |
| Level 3 subjects | ||
| COMM 3045 | Advertising: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
| Total Credit Points | 80 | |
Equivalent Subject
The subject listed below counts towards completion of this major for students who passed this subject in 2019 or earlier.
COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns