MKTG 7016 Marketing Innovation
Credit Points 10
Legacy Code 200738
Coordinator Hugh Pattinson Opens in new window
Description This subject builds on previous coursework in marketing by developing analytical skills that address the development of strategic brands and products. It stresses customer, competitor and environmental analysis, and analysis of market segmentation and product positioning. A continual focus is made on creative and critical thinking, commercial innovation and entrepreneurship.
Student Contribution Band HECS Band 4 10cp
Level Postgraduate Coursework Level 7 subject
Students must be enrolled in a postgraduate program.
On successful completion of this subject, students should be able to:
- Demonstrate the use of creative tools to leverage contemporary market trends and identify opportunities for innovation
- Apply analytical tools and frameworks to evaluate feasibility of innovation opportunities
- Design strategies for commercialising feasible innovation opportunities to create long-term value
- Develop a business case for venture capital funding for commercialisation of an innovation opportunity
New Product Solutions