MKTG 3024 Applied Digital Marketing - Commencing in 2026
Credit Points 10
Coordinator Michael Lwin Opens in new window
Description The subject focuses on the practical application of digital marketing strategies in real-world contexts. Students will work on hands-on projects using the latest tools and platforms to plan, execute, and evaluate integrated digital marketing campaigns. Emphasis is placed on data-driven decision-making, audience targeting, campaign optimisation, and the use of digital channels such as social media, search, email, and content marketing. Students completing the subject will be able to develop and manage end-to-end digital marketing strategies that respond to real business challenges and consumer behaviours.
School Business
Discipline Marketing
Student Contribution Band
Check your fees via the Fees page.
Level Undergraduate Level 3 subject
Pre-requisite(s) MKTG 1014
Equivalent Subjects MKTG 3019 and
MKTG 2006
Learning Outcomes
After successful completion of this subject, students will be able to:
- Apply communication frameworks to develop a campaign brief
- Collaborate effectively to develop a digital marketing campaign
- Evaluate and optimise a digital marketing campaign
- Analyse campaign metrics to measure campaign success
- Engaging and persuasive communication skills to meet a client brief
Subject Content
- What is digital marketing?
- AdTech and new technologies in advertising
- Persuasion and communication frameworks
- Digital marketing campaign plan
- Digital media
- Social media advertising
- Google ads, email, and mobile advertising
- E-sport advertising, influencer marketing, robotic marketing
- Automation, optimisation, AEO, analytics
- Campaign management tools
Special Requirements
Essential equipment
A computer and internet access