MKTG 3016 Strategic Marketing Management
Credit Points 10
Legacy Code 200087
Coordinator Farid Ahmed Opens in new window
Description Customer-centric marketing strategies are vital to capturing competitive advantage and sustaining business success. This subject explores the core concepts and tools of contemporary strategic marketing management. The subject focuses on the skills and framework to develop and manage an integrated marketing strategy that creates value for customers and generates growth for the firm in both online and offline environments. Using a marketing simulation, the subject provides the students the opportunity to make a series of complex, real-world marketing decisions in a competitive environment.
School Business
Discipline Marketing
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 3 subject
Pre-requisite(s) MKTG 1006
Assumed Knowledge
It is assumed that students have knowledge of basic marketing concepts, theories, and frameworks in consumer behaviour, marketing communications and marketing research.
Learning Outcomes
- Demonstrate a strategic orientation for marketing decision-making;
- Apply key marketing theories and models to analyse Australian and global corporate business strategies;
- Integrate financial and forecasting considerations in the development of marketing strategies;
- Formulate marketing strategies which reflect business context and utilise best practice theory and tools.
Subject Content
- Assessing Marketing opportunities
- establishing viable Target markets and positioning which align with context and business strengths
- developing Marketing strategies for new, growth and mature industry environments
- E-Marketing strategies
- Evaluating strategic Marketing outcomes
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task | Mandatory |
|---|---|---|---|---|---|
| Quiz | 2 hours | 30 | N | Individual | N |
| Report | 3,500 words | 30 | N | Group | N |
| Simulation | 1,500 words | 40 | N | Individual | N |
Teaching Periods
Vietnam Session 1 (2024)
Vietnam
On-site
Subject Contact Farid Ahmed Opens in new window
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Autumn (2024)
Parramatta City - Macquarie St
On-site
Subject Contact Farid Ahmed Opens in new window
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Vietnam Session 2 (2024)
Vietnam
On-site
Subject Contact Farid Ahmed Opens in new window
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WSU Online TRI-2 (2024)
Wsu Online
Online
Subject Contact Farid Ahmed Opens in new window
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Spring (2024)
Bankstown City
On-site
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Farid Ahmed Opens in new window
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Sydney City Campus - Term 3 (2024)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
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Vietnam Session 1 (2025)
Vietnam
On-site
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
WSU Online TRI-1 (2025)
Wsu Online
Online
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
Autumn (2025)
Parramatta City - Macquarie St
On-site
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
Vietnam Session 2 (2025)
Vietnam
On-site
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
Spring (2025)
Bankstown City
On-site
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
WSU Online TRI-3 (2025)
Wsu Online
Online
Subject Contact Farid Ahmed Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 3 (2025)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window