MKTG 3006 Incubator 7: Growth and Exit Strategies
Credit Points 10
Legacy Code 301172
Coordinator Anton Bogdanovych Opens in new window
Description Startups must plan for both business growth and exit from the business. In this final incubator subject students will explore, analyse, evaluate and select from a range of suitable growth and exit strategies. This includes deciding whether their own or a live case study business will grow organically or will require a fast growth model and rapid expansion. Students will also need to consider possible exit strategies (such as initial public offering (IPO), trade sales or personal redundancies). At the completion of the subject, students will have developed a future growth plan with possible exit strategies.
School Business
Discipline Business and Management, Not Elsewhere Classified.
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 3 subject
Learning Outcomes
On successful completion of this subject, students should be able to:
1.Analyse business growth areas and competition through market research.
2.Outline implications associated with expansion options and exit strategies from relevant perspectives including legal, risk management and sustainability.
3.Provide a convincing, compelling case for growth and exit strategy.
4.Develop social capital through interactions with peers, individuals and organisations in the entrepreneur ecosystem.
5.Apply communication and collaboration skills to complete tasks in a timely and ethical manner.
Subject Content
- Strategies for business growth
- Sustainable growth strategies
- Risk management
- Exit strategies
- Founder at exit
- Preparing to exit
- Exit Conditions and Governance and Stakeholders
- Pitching for successful growth/exit
Special Requirements
Essential equipment
Laptop
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
Type | Length | Percent | Threshold | Individual/Group Task | Mandatory |
---|---|---|---|---|---|
Case Study | 1500 words | 40 | N | Individual | N |
Professional Task | 7 minute video and 1000 words self assessment | 30 | N | Group | N |
Reflection | Option1: 7 minutes OR Option 2: 7 minutes self-reflection video | 30 | N | Individual | N |
Teaching Periods
Spring (2024)
Parramatta City - Macquarie St
Hybrid
Subject Contact Anton Bogdanovych Opens in new window
View timetable Opens in new window
Spring (2025)
Parramatta City - Macquarie St
Hybrid
Subject Contact Anton Bogdanovych Opens in new window