Credit Points 10

Coordinator Dilupa Nakandala Opens in new window

Description Research Methods in Business I is designed to introduce students to various qualitative research methods in business. It aims to provide students with the necessary knowledge of qualitative research methodologies and their applications in addressing complex business problems. The students will identify business challenges that require a qualitative research inquiry. They will develop skills to plan and conduct a qualitative research study relevant to a practitioner-oriented inquiry.

School Business

Discipline Business Management

Student Contribution Band

Check your fees via the Fees page.

Level Postgraduate Coursework Level 7 subject

Co-requisite(s) BUSM 7120

Restrictions

Students must be enrolled in a postgraduate program.

Learning Outcomes

After successful completion of this subject, students will be able to: 

1. Identify business challenges that are suitable for qualitative research inquiries.
2. Explore and critique various qualitative research methods and approaches to determine their suitability for addressing practice-based research questions.
3. Explain how a range of qualitative business research data collection instruments can be utilised to address a business research challenge.
4. Apply qualitative data analysis skills to conduct practitioner-oriented business research.
5. Plan a qualitative research project outlining the methodology, tools and processes necessary for a practitioner-oriented inquiry.

Subject Content

• Business challenges requiring qualitative research inquiries
• Qualitative business research methods and designs
• The role of the researcher in qualitative research designs
• Qualitative data collection tools for practice-oriented research
• Ethics and quality assurance in qualitative research designs
• Qualitative data analysis in practice-oriented research
• Qualitative research reporting with implications for practice