BUSM 7029 Event Management
Credit Points 10
Legacy Code 200844
Coordinator Catherine Link Opens in new window
Description Event management draws on a wide range of skills involved in functioning in the hospitality industry. Whilst investigating the concept of events, students are asked to consider the logistics and management involved in creating an event-based experience for their guests. To facilitate the provision of an event experience, this subject investigates areas of risk management, planning and logistics, event stakeholders and media and volunteer management.
Discipline Business And Management
Student Contribution Band HECS Band 4 10cp
Level Postgraduate Coursework Level 7 subject
Students must be enrolled in a postgraduate Business program.
On successful completion of this subject, students should be able to:
- Recognise the multifaceted and multidimensional nature of the domestic and global events sector;
- Demonstrate a critical understanding of the commercial and government rationales for bidding for and hosting domestic and global events;
- Analyse the design and experience concepts in relation to the event context;
- Apply event management theory to an event experience;
- Demonstrate an understanding of event layout, theming and staging.
1. The concept of events and staging events
2. Hosting an event and the importance to relevant stakeholders
3. Logistics of event management
4. The role of the event as an experience
5. Obtaining and managing event resources and working with suppliers
6. Marketing, sponsorship and bidding for an event
7. Event monitoring, schedules and control process to mitigate risk
- Allen, J, O'Toole, W, Harris, R & McDonnell, I 2011, Festival and special event management, Wiley, Milton, Qld. The textbook will be supplemented by weekly readings.