BUSM 3006 Design Thinking for Creativity
Credit Points 10
Legacy Code 200918
Coordinator Tendai Chikweche Opens in new window
Description Innovation and creative thinking are important skills in strategy development. Part of this process is the ability to solve problems and discover new opportunities; or in other words, the notion of "design thinking". This subject introduces students to concepts and frameworks to create innovative products, services and systems for a range of enterprises, industries and markets. Students will explore and analyse business and social networks, clusters and ecosystems via practice based projects. Design thinking principles will be applied to systematically develop ideas into innovative solutions as a way to drive business growth.
School Business
Discipline Business and Management, Not Elsewhere Classified.
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 3 subject
Restrictions Successful completion of 80 credit points.
Assumed Knowledge
Students should have a foundation knowledge of business markets and innovation theory.
Learning Outcomes
- Critically analyse innovation in different enterprise or social contexts.
- Evaluate the practice and protocols of professional and social networks.
- Use creativity and innovation to solve strategic business markets problems.
- Demonstrate the process of creative thinking.
Subject Content
2. Business and social enterprise innovation.
3. Innovation networks, clusters and ecosystems, identification, standards and protocols.
4. Innovation within a marketing context.
5. Creativity principles, frameworks and methods.
6. Introduction to design thinking principles and frameworks.
7. Developing ideation into innovative products, services, processes, and enterprises.
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task | Mandatory |
|---|---|---|---|---|---|
| Proposal | 1,000 words equivalency | 25 | N | Individual | Y |
| Report | 2,000 words equivalency | 45 | Y | Individual | Y |
| Report | Part 1: Group report 2,000 words (20%) & Part 2: In class presentation 15 minutes (10%) | 30 | N | Group/Individual | Y |
Teaching Periods
Vietnam Session 1 (2024)
Vietnam
On-site
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WSU Online TRI-1 (2024)
Wsu Online
Online
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Autumn (2024)
Parramatta City - Macquarie St
On-site
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Sydney City Campus - Term 1 (2024)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
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Vietnam Session 2 (2024)
Vietnam
On-site
Subject Contact Tendai Chikweche Opens in new window
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Spring (2024)
Parramatta City - Macquarie St
On-site
Subject Contact Tendai Chikweche Opens in new window
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WSU Online TRI-3 (2024)
Wsu Online
Online
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Vietnam Session 3 (2024)
Vietnam
On-site
Subject Contact Tendai Chikweche Opens in new window
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Sydney City Campus - Term 3 (2024)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
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Vietnam Session 1 (2025)
Vietnam
On-site
Subject Contact Tendai Chikweche Opens in new window
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Autumn (2025)
Parramatta City - Macquarie St
On-site
Subject Contact Tendai Chikweche Opens in new window
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Sydney City Campus - Term 1 (2025)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Vietnam Session 2 (2025)
Vietnam
On-site
Subject Contact Tendai Chikweche Opens in new window
View timetable Opens in new window
WSU Online TRI-2 (2025)
Wsu Online
Online
Subject Contact Tendai Chikweche Opens in new window
View timetable Opens in new window
Spring (2025)
Parramatta City - Macquarie St
On-site
Subject Contact Tendai Chikweche Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 3 (2025)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window