BUSM 2040 The Service Enterprise
Credit Points 10
Legacy Code 200915
Coordinator Reyaz Jeffrey Opens in new window
Description Modern economies are increasingly service-based. Knowledge and skills in the field of services are required by people operating across various industries and in a range of roles. Business graduates will either work for firms whose central offering is service or be employed by organisations that use service as an integral supporting element in what they do and what they offer. The subject aims to expose students to relevant theory and practices in order to develop their abilities for potential career opportunities in a service environment.
School Business
Discipline Sales And Marketing
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 2 subject
Equivalent Subjects BUSM 2030 - Managing and Developing Careers BUSM 2041 - Working in Professions MKTG 3011 - Marketing of Services
Restrictions Successful completion of 60 credit points.
Assumed Knowledge
Students should have a foundation knowledge of business markets and enterprise structure.
Learning Outcomes
- Research and reflect on opportunities for individual employability in service industries.
- Develop self-awareness and provide evidence of the skills and knowledge required for employability and career transition.
- Analyse key services concepts and theories to address practical service situations.
- Critically evaluate and use information to formulate distinctive strategies for service based businesses.
- Apply service design thinking principles when solving service based problems
Subject Content
2. Working in service markets: career opportunities and employee roles.
3. Service delivery: the service encounter, service quality, failure and recovery.
4. Service pricing: managing capacity and demand.
5. Servicescapes, both physical and digital in a global and evolving industry.
6. Introducing design thinking within the service environment.
7. Customer expectations, perceptions and roles.
8. Integrated service marketing.
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task | Mandatory |
|---|---|---|---|---|---|
| Portfolio | 2,000 words equivalency | 40 | N | Individual | Y |
| Report | 2,000 words equivalency | 30 | N | Group | Y |
| Reflection | 1,000 words | 30 | N | Individual | Y |
Prescribed Texts
- Western Sydney University (ed) 2018, The Service Enterprise 200915 (Custom Edition eBook), 1st Edition, Pearson Australia
Teaching Periods
Vietnam Session 1 (2024)
Vietnam
On-site
Subject Contact Reyaz Jeffrey Opens in new window
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Autumn (2024)
Bankstown City
On-site
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Campbelltown
On-site
Subject Contact Reyaz Jeffrey Opens in new window
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Parramatta City - Macquarie St
On-site
Subject Contact Reyaz Jeffrey Opens in new window
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Vietnam Session 2 (2024)
Vietnam
On-site
Subject Contact Reyaz Jeffrey Opens in new window
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WSU Online TRI-2 (2024)
Wsu Online
Online
Subject Contact Reyaz Jeffrey Opens in new window
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Sydney City Campus - Term 2 (2024)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Spring (2024)
Parramatta City - Macquarie St
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Vietnam Session 3 (2024)
Vietnam
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Vietnam Session 1 (2025)
Vietnam
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
WSU Online TRI-1 (2025)
Wsu Online
Online
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Autumn (2025)
Bankstown City
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Campbelltown
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Vietnam Session 2 (2025)
Vietnam
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 2 (2025)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Spring (2025)
Parramatta City - Macquarie St
On-site
Subject Contact Reyaz Jeffrey Opens in new window
View timetable Opens in new window
WSU Online TRI-3 (2025)
Wsu Online
Online
Subject Contact Reyaz Jeffrey Opens in new window