BUSM 1015 Introduction to International Business

Credit Points 10

Legacy Code 200591

Coordinator Sabreena Amin Opens in new window

Description This subject introduces students to the nature of international business operations in the world economy. The first part focuses on the basic concepts and theories of international trade, investment, and foreign exchange which form the foundation of a firm's international business activities. The second part is devoted to the economic, cultural, political and ethical environments and their effects on a firm's international business operations. The third and last part provides an overview of how the functional areas of business i.e. Marketing, production, human resource and finance are conducted in and affected by the multifaceted environment of an internationally oriented firm.

School Business

Discipline International Business

Student Contribution Band HECS Band 4 10cp

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Level Undergraduate Level 1 subject

Equivalent Subjects LGYA 9780 - International Business and Asian Environment

Learning Outcomes

On successful completion of this subject, students should be able to:

Appreciate the nature of international business and understand how it differs from domestic business operations;
Apply essential concepts and theories of international business;
Recognise the pertinent economic, cultural, political and ethical dimensions of a company�fs international business activities;
Demonstrate the ability to identify and address common problems faced by an internationally oriented firm;
Demonstrate adequate communication and interpersonal skills to provide and respond to feedback about international business issues.

Subject Content

- globalisation and Internationalisation
- theories of trade and investment
- foreign exchange and finance
- cultural differences
- political and legal environments
- economic environment
- ethics and corporate responsibility
- international business strategy
- international Marketing
- international production, outsourcing and Logistics
- international human resource management

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type	Length	Percent	Threshold	Individual/Group Task	Mandatory
Case Study	20 minutes/1,500 words	20	N	Group	Y
Participation	20 minutes per case	10	N	Individual	Y
Quiz	10-15 multiple choice questions x 3	20	N	Individual	Y
Final Exam	2 hours	50	Y	Individual	Y