BUSM 1006 Enterprise Innovation and Markets
Credit Points 10
Legacy Code 200911
Coordinator Neeru Sharma Opens in new window
Description Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system and business ownership, the implications of marketing and economics on market structure together with managing innovation. Building on the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their subsequent study of specialist areas. The subject also aims to develop students' communication skills by working in teams to enhance their literacy proficiency and enhance their critical thinking in preparation for the more advanced subjects of the degree.
School Business
Discipline Business Management
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 1 subject
Learning Outcomes
On successful completion of this subject, students should be able to:
- Explain contemporary enterprise practices in the marketplace;
- Evaluate the competitive position of an enterprise in range of business contexts;
- Examine the economic challenges facing contemporary enterprises;
- Compare options for assessing business opportunities and innovative practice;
- Critically analyse innovation in different enterprises.
Subject Content
- dimensions of innovation
- Linking creativity, innovation and Entrepreneurship
- The Marketing environment and Marketing mix
- identifying customers ? segmentation, targeting and positioning
- economics, demand and Supply
- economic decisions and perfect Competition
- Imperfect Competition and Monopoly
- entrepreneurs and business markets
- The entrepreneurial process
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task | Mandatory |
|---|---|---|---|---|---|
| Portfolio | 1,000 words equivalency | 30 | N | Individual | Y |
| Report | 3,500 words | 30 | N | Group | Y |
| Final Exam | 2 hours | 40 | N | Individual | Y |
Prescribed Texts
- Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2018, 200911 Enterprise innovation and markets, 5th edn, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.
- Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2016, 200911 Enterprise Innovation and Markets, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.
Teaching Periods
Vietnam Session 1 (2024)
Vietnam
On-site
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WSU Online TRI-1 (2024)
Wsu Online
Online
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Autumn (2024)
Bankstown City
On-site
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Campbelltown
On-site
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Parramatta City - Macquarie St
On-site
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Parramatta External
Online
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Vietnam Session 2 (2024)
Vietnam
On-site
Subject Contact Neeru Sharma Opens in new window
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Sydney City Campus - Term 2 (2024)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
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Spring (2024)
Bankstown City
On-site
Subject Contact Neeru Sharma Opens in new window
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Campbelltown
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Neeru Sharma Opens in new window
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Parramatta External
Online
Subject Contact Neeru Sharma Opens in new window
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WSU Online TRI-3 (2024)
Wsu Online
Online
Subject Contact Neeru Sharma Opens in new window
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Vietnam Session 3 (2024)
Vietnam
On-site
Subject Contact Karen Walsh Opens in new window
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Sydney City Campus - Term 3 (2024)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
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Vietnam Session 1 (2025)
Vietnam
On-site
Subject Contact Karen Walsh Opens in new window
View timetable Opens in new window
Autumn (2025)
Bankstown City
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Campbelltown
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Parramatta External
Online
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Vietnam Session 2 (2025)
Vietnam
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
WSU Online TRI-2 (2025)
Wsu Online
Online
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 2 (2025)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Spring (2025)
Bankstown City
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Campbelltown
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Parramatta External
Online
Subject Contact Neeru Sharma Opens in new window
View timetable Opens in new window
Vietnam Session 3 (2025)
Vietnam
On-site
Subject Contact Karen Walsh Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 3 (2025)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window