Credit Points 10

Coordinator Anton Bogdanovych Opens in new window

Description In the Bachelor of Entrepreneurship students learn the different aspects of starting a new business around a creative, innovative product or service. One key skill in being able to run a business or a startup is developing financial and commercial strategies. Students develop their knowledge and skills in this area through a more in-depth look at business models, revenue models and commercial strategies. Students apply critical thinking to evaluate models and strategies in developing a commercial strategy. The skills developed in this subject are highly valued practical business-oriented skills that can be applied in a range of businesses.

School Business

Discipline Business Management

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 3 subject

Equivalent Subjects ACCT3009

Learning Outcomes

After successful completion of this subject, students will be able to: 

1. Analyse business revenue models. 
2. Investigate different business models for viability. 
3. Present a revised commercial strategy demonstrating critical thinking and decision making.
4. Communicate in a professional, ethical, and inclusive manner to a range of audiences.

Subject Content

1. Commercial strategy
2. Market sizing
3. Market strategy entry
4. Business revenue models and pricing strategies
5. How to identify types of costs and driving cost efficiencies
6. Profits and loss statements
7. Statement of cash flow, AI tools and digital systems in financial and commercial design

Special Requirements

Essential equipment

Laptop