Sport Management, Testamur Major (T045)

  • Western Sydney University Major Code: T045

Previous Code: MT2036.1

Available to students in other Western Sydney University programs?  No

Handbook Summary 2022 - 2025

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist subjects provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport. Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations. Positions include project management of facilities and events, management and coordination of leisure, sport and civic event departments, sport marketing, player management and sport public relations, elite sport development, sport and leisure programming.

Handbook Summary 2026

The Sport Management major aims to equip you with the essential knowledge and skills to build a career in sports management within Australia and globally. You will learn to navigate the constantly changing sports landscape through specialised courses that address key developments, such as the increased use of technology in sport management and the growing social importance of sport. Additionally, you'll have access to unique opportunities for hands-on professional experience with leading sports clubs and organisations partnering with us across various subjects. Career options are diverse, covering roles in government and private sectors, such as facility and event management, sports and leisure programming, marketing, public relations, player management, elite sports development, and organising civic, leisure, and sports events.

Location

Campus Mode Advice
Campbelltown Campus Internal Program Advice
Parramatta City Campus-Macquarie Street Internal Program Advice

Inherent Requirements

There are inherent requirements for this major that you must meet in order to complete the major and graduate. Make sure you read and understand the requirements for this major online.

Inherent Requirements

Major Structure 2026

This structure applies to students who commenced in 2026 or later. If you commenced 2025 or earlier, please refer to the relevant Structure tab for details.

Qualification for this major requires the successful completion of 80 credit points including the core subjects listed below.

Core Subjects for this Major

Subject Title Credit Points
BUSM 1051Introduction to Sport Business10
BUSM 2053Technology and Innovation in Sport Management10
BUSM 2054Strategic Sport Marketing and Digitalisation10
BUSM 3094Global Sport Business10
BUSM 3095Sport Management Consulting and Practice10
BUSM 3096Sport Industry Internship10
BUSM 3097Sport and Special Event Management10
BUSM 3070Strategic Sport Leadership10
Total Credit Points80

Bachelor of Business Core

Students undertaking the Sport Management major take the following subjects to satisfy the core requirements of the Bachelor of Business program.

Subject Title Credit Points
BUSM 1050People and Organisations10
FINC 1005Financial Foundations10
MKTG 1014Marketing in Action10
ECON 1016Evidence-Based Decision Making10
BUSM 2050Digital Transformation for Business10
ECON 1017The Future of Business10
BUSM 1048Professional Careers and Employability10
BUSM 3084Professional Business Experience10
Total Credit Points80

Recommended Sequence 2026

This sequence applies to students who commenced in 2026 or later. If you commenced in 2025 or earlier, please refer to the relevant Sequence tab for details. 

Qualification for the award of Bachelor of Business with a major in Sport Management requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
ECON 1017 The Future of Business 10
BUSM 1050 People and Organisations 10
FINC 1005 Financial Foundations 10
MKTG 1014 Marketing in Action 10
 Credit Points40
Spring session
ECON 1016 Evidence-Based Decision Making 10
BUSM 1048 Professional Careers and Employability 10
BUSM 1051 Introduction to Sport Business 10
Select one elective 10
 Credit Points40
Year 2
Autumn session
BUSM 2050 Digital Transformation for Business 10
BUSM 3097 Sport and Special Event Management 10
BUSM 2054 Strategic Sport Marketing and Digitalisation 10
Select one elective 10
 Credit Points40
Spring session
BUSM 2053 Technology and Innovation in Sport Management 10
BUSM 3096 Sport Industry Internship 10
Select two electives 20
 Credit Points40
Year 3
Autumn session
BUSM 3084 Professional Business Experience 10
BUSM 3070 Strategic Sport Leadership 10
Select two electives 20
 Credit Points40
Spring session
BUSM 3094 Global Sport Business 10
BUSM 3095 Sport Management Consulting and Practice 10
Select two electives 20
 Credit Points40
 Total Credit Points240

Part-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
ECON 1017 The Future of Business 10
BUSM 1050 People and Organisations 10
 Credit Points20
Spring session
FINC 1005 Financial Foundations 10
MKTG 1014 Marketing in Action 10
 Credit Points20
Year 2
Autumn session
ECON 1016 Evidence-Based Decision Making 10
BUSM 1048 Professional Careers and Employability 10
 Credit Points20
Spring session
BUSM 1051 Introduction to Sport Business 10
Select one elective 10
 Credit Points20
Year 3
Autumn session
BUSM 2050 Digital Transformation for Business 10
BUSM 3097 Sport and Special Event Management 10
 Credit Points20
Spring session
BUSM 2054 Strategic Sport Marketing and Digitalisation 10
Select one elective 10
 Credit Points20
Year 4
Autumn session
BUSM 2053 Technology and Innovation in Sport Management 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3096 Sport Industry Internship 10
Select one elective 10
 Credit Points20
Year 5
Autumn session
BUSM 3084 Professional Business Experience 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3070 Strategic Sport Leadership 10
Select one elective 10
 Credit Points20
Year 6
Autumn session
BUSM 3094 Global Sport Business 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3095 Sport Management Consulting and Practice 10
Select one elective 10
 Credit Points20
 Total Credit Points240

Major Structure 2023 - 2025

This major structure applies to students who commenced in 2023 - 2025. If you commenced prior to 2023 or 2026 or later, please refer to the relevant Structure tab for details.

Qualification for this major requires the successful completion of 80 credit points including all of the core subjects listed below.

Core Subjects for this Major

Subject Title Credit Points
BUSM 2037Sport Entertainment10
BUSM 1031The World of Sport Business10
BUSM 3008Developing Sport Professionals10
MKTG 1011Fundamentals of Marketing Analytics10
BUSM 3065Special Event Management10
BUSM 3070Strategic Sport Leadership10
BUSM 2048Sports Marketing10
BUSM 3083Global Sports Management10
Total Credit Points80

Professional Subjects for Careers in Markets

Students undertaking the Sport Management major are advised to take the following four subjects to satisfy the requirements for their professional core:

Subject Title Credit Points
BUSM 2040The Service Enterprise10
MATH 1030Statistics for Business10
BUSM 3006Design Thinking for Creativity10
SPRT 3014Sport Management Applied Project (Enterprise Engaged subject)10

Recommended Sequence 2023 - 2025

This major sequence applies to students who commenced in 2023 - 2025. If you commenced prior to 2023 or 2026 or later, please refer to the relevant Sequence tab for details.

Qualification for the award of Bachelor of Business with a major in Sport Management requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
BUSM 1006 Enterprise Innovation and Markets 10
BUSM 1008 Enterprise Leadership 10
BUSM 1031 The World of Sport Business 10
MATH 1030 Statistics for Business 10
 Credit Points40
Spring session
BUSM 1010 Financing Enterprises 10
LAWS 1001 Enterprise Law 10
BUSM 2037 Sport Entertainment 10
MKTG 1011 Fundamentals of Marketing Analytics 10
 Credit Points40
Year 2
Autumn session
BUSM 2040 The Service Enterprise 10
BUSM 2048 Sports Marketing 10
Select two electives 20
 Credit Points40
Spring session
BUSM 3008 Developing Sport Professionals 10
BUSM 3006 Design Thinking for Creativity 10
Select two electives 20
 Credit Points40
Year 3
Autumn session
BUSM 3070 Strategic Sport Leadership 10
BUSM 3065 Special Event Management 10
Select two electives 20
 Credit Points40
Spring session
BUSM 3083 Global Sports Management 10
SPRT 3014 Sport Management Applied Project (Enterprise Engaged Subject) 10
Select two electives 20
 Credit Points40
 Total Credit Points240

Part-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
BUSM 1006 Enterprise Innovation and Markets 10
LAWS 1001 Enterprise Law 10
 Credit Points20
Spring session
BUSM 1010 Financing Enterprises 10
BUSM 1008 Enterprise Leadership 10
 Credit Points20
Year 2
Autumn session
BUSM 1031 The World of Sport Business 10
MATH 1030 Statistics for Business 10
 Credit Points20
Spring session
BUSM 2037 Sport Entertainment 10
MKTG 1011 Fundamentals of Marketing Analytics 10
 Credit Points20
Year 3
Autumn session
BUSM 2040 The Service Enterprise 10
BUSM 2048 Sports Marketing 10
 Credit Points20
Spring session
Select two electives 20
 Credit Points20
Year 4
Autumn session
BUSM 3065 Special Event Management 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3006 Design Thinking for Creativity 10
Select one elective 10
 Credit Points20
Year 5
Autumn session
BUSM 3070 Strategic Sport Leadership 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3008 Developing Sport Professionals 10
Select one elective 10
 Credit Points20
Year 6
Autumn session
Select two electives 20
 Credit Points20
Spring session
SPRT 3014 Sport Management Applied Project (Enterprise Engaged Subject) 10
BUSM 3083 Global Sports Management 10
 Credit Points20
 Total Credit Points240

Major Structure 2022

This major structure applies to students who commenced in 2022. If you commenced in 2023 or later please refer to the relevant tab for details.

Qualification for this major requires the successful completion of 80 credit points including all of the core subjects listed below.

Core Subjects for this Major

Subject Title Credit Points
BUSM 3008Developing Sport Professionals10
BUSM 3053Our Sporting Future10
BUSM 3064Service Industry Analytics10
BUSM 3065Special Event Management10
BUSM 2045Sport and Society10
BUSM 2037Sport Entertainment10
BUSM 3070Strategic Sport Leadership10
BUSM 1031The World of Sport Business10
Total Credit Points80

Professional Subjects for Careers in Markets

Students undertaking the Sport Management major are advised to take the following four subjects to satisfy the requirements for their professional core:

Subject Title Credit Points
BUSM 3006Design Thinking for Creativity10
SPRT 3014Sport Management Applied Project10
MATH 1030Statistics for Business10
BUSM 2040The Service Enterprise10
Total Credit Points40

Equivalent Subjects  

The subject listed below counts towards completion of this major for students who passed this subject in 2020 or earlier.

BUSM 3068 Sport and Society, replaced by BUSM 2045 Sport and Society 

Replaced Subjects  

The subjects listed below counts towards completion of this major for students who passed these subject in 2022 or earlier.

BUSM 2045 Sport and Society, replaced by BUSM 2048 Sports Marketing from 2023.

BUSM 3053 Our Sporting Future, replaced byBUSM 3083 Global Sports Management from 2023.

BUSM 3064 Service Industry Analytics, replaced by MKTG 1011 Fundamentals of Marketing Analytics from 2023.

Recommended Sequence 2022

This major sequence applies to students who commenced in 2022. If you commenced in 2023 or later please refer to the relevant tab for details.

Qualification for the award of Bachelor of Business with a major in Sport Management requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
BUSM 1006 Enterprise Innovation and Markets 10
BUSM 1008 Enterprise Leadership 10
BUSM 1031 The World of Sport Business 10
MATH 1030 Statistics for Business 10
 Credit Points40
Spring session
BUSM 1010 Financing Enterprises 10
LAWS 1001 Enterprise Law 10
BUSM 2037 Sport Entertainment 10
Select one elective 10
 Credit Points40
Year 2
Autumn session
BUSM 2040 The Service Enterprise 10
BUSM 2045 Sport and Society 10
BUSM 3065 Special Event Management 10
Select one elective 10
 Credit Points40
Spring session
BUSM 3008 Developing Sport Professionals 10
BUSM 3006 Design Thinking for Creativity 10
Select two electives 20
 Credit Points40
Year 3
Autumn session
BUSM 3070 Strategic Sport Leadership 10
BUSM 3064 Service Industry Analytics 10
Select two electives 20
 Credit Points40
Spring session
BUSM 3053 Our Sporting Future 10
SPRT 3014 Sport Management Applied Project (Enterprise Engaged Subject) 10
Select two electives 20
 Credit Points40
 Total Credit Points240

Part-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
BUSM 1006 Enterprise Innovation and Markets 10
LAWS 1001 Enterprise Law 10
 Credit Points20
Spring session
BUSM 1010 Financing Enterprises 10
BUSM 1008 Enterprise Leadership 10
 Credit Points20
Year 2
Autumn session
BUSM 1031 The World of Sport Business 10
MATH 1030 Statistics for Business 10
 Credit Points20
Spring session
BUSM 2037 Sport Entertainment 10
Select one elective 10
 Credit Points20
Year 3
Autumn session
BUSM 2040 The Service Enterprise 10
BUSM 2045 Sport and Society 10
 Credit Points20
Spring session
Select two electives 20
 Credit Points20
Year 4
Autumn session
BUSM 3065 Special Event Management 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3006 Design Thinking for Creativity 10
Select one elective 10
 Credit Points20
Year 5
Autumn session
BUSM 3070 Strategic Sport Leadership 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3008 Developing Sport Professionals 10
Select one elective 10
 Credit Points20
Year 6
Autumn session
BUSM 3064 Service Industry Analytics 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3053 Our Sporting Future 10
SPRT 3014 Sport Management Applied Project (Enterprise Engaged Subject) 10
 Credit Points20
 Total Credit Points240