Social Media Analytics, Minor (0147)
- Western Sydney University Minor Code: 0147
Previous Code: SM3053.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
Social media is the pulse of the world. Analysing the enormous amount of data generated by such sites as Facebook, Twitter and Linkedin can be used to inform business decisions and understand how and why society reacts to certain situations. This minor will introduce the statistical methods needed to analyse the data from these sites so that businesses are able to use the customer feedback received about their products to inform their business strategy and the impact social media has on society.
Location
| Campus | Mode | Advice |
|---|---|---|
| Campbelltown Campus | Internal | CDMS@westernsydney.edu.au |
| Parramatta Campus - Victoria Road | Internal | CDMS@westernsydney.edu.au |
| Penrith Campus | Internal | CDMS@westernsydney.edu.au |
Minor Structure
Students must complete 40 credit points as follows
| Subject | Title | Credit Points |
|---|---|---|
| COMP 1005 | Programming Fundamentals | 10 |
| INFO 3011 | Social Computing | 10 |
| COMP 3020 | Social Web Analytics | 10 |
| Select one of the following: | 10 | |
| Biometry | ||
| Statistical Decision Making | ||
| Statistics for Business | ||
| Total Credit Points | 40 | |