Marketing and MarTech, Testamur Major (T166)
- Effective from: 2026
- Western Sydney University Major Code: T166
Available to students in other Western Sydney University programs? No
This Marketing and MarTech testamur major applies to students who commenced in 2026 or later.
Marketing plays a critical role in every organisation as a core function that enables organizations to strategically understand consumer needs in the new age of digitization, where technology has become a key channel of engagement between consumers and organisations. This major is designed to equip students with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. Students will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology. This major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.
Location
| Campus | Attendance | Mode | Advice |
|---|---|---|---|
| Bankstown City Campus | Internal | Program Advice | |
| Campbelltown Campus | Internal | Program Advice | |
| Parramatta City Campus-Macquarie Street | Internal | Program Advice | |
| Sydney City Campus* | Internal | Daniel Townsend | |
| Vietnam Campus* | Internal | Program Advice | |
| WSU Online* | Online | Program Advice |
- *
Curriculum delivered through an agreement with another party
Accreditation
The Bachelor of Business Marketing and MarTech major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.
Inherent Requirements
There are inherent requirements for this major that you must meet in order to complete the major and graduate. Make sure you read and understand the requirements for this major online.
Major Structure
Qualification for this major requires the successful completion of 80 credit points including the core subjects listed below.
Core Subjects
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 1011 | Fundamentals of Marketing Analytics | 10 |
| MKTG 2010 | Customer Experience Fundamentals | 10 |
| MKTG 2014 | Customer Insights and Analytics | 10 |
| MKTG 3024 | Applied Digital Marketing | 10 |
| MKTG 3026 | Omnichannel and Marketing Technologies | 10 |
| MKTG 3016 | Strategic Marketing Management | 10 |
| MKTG 3009 | Marketing Planning Project | 10 |
| Select one of the following: | 10 | |
| Marketing Innovation and Creativity | ||
| International Marketing | ||
| Integrated Brand Strategies | ||
| Total Credit Points | 80 | |
Bachelor of Business Core
Students undertaking the Marketing and MarTech major take the following subjects to satisfy the core requirements of the Bachelor of Business program.
| Subject | Title | Credit Points |
|---|---|---|
| BUSM 1050 | People and Organisations | 10 |
| FINC 1005 | Financial Foundations | 10 |
| MKTG 1014 | Marketing in Action | 10 |
| ECON 1016 | Evidence-Based Decision Making | 10 |
| BUSM 2050 | Digital Transformation for Business | 10 |
| ECON 1017 | The Future of Business | 10 |
| BUSM 1048 | Professional Careers and Employability | 10 |
| BUSM 3084 | Professional Business Experience | 10 |
| Total Credit Points | 80 | |
Recommended Sequence
Qualification for the award of Bachelor of Business with a major in Applied Finance and FinTech requires the successful completion of 240 credit points as per the recommended sequence below.
Full-time, Start-year Intake
| Year 1 | ||
|---|---|---|
| Autumn session | Credit Points | |
| ECON 1017 | The Future of Business | 10 |
| BUSM 1050 | People and Organisations | 10 |
| FINC 1005 | Financial Foundations | 10 |
| MKTG 1014 | Marketing in Action | 10 |
| Credit Points | 40 | |
| Spring session | ||
| ECON 1016 | Evidence-Based Decision Making | 10 |
| BUSM 1048 | Professional Careers and Employability | 10 |
| MKTG 1011 | Fundamentals of Marketing Analytics | 10 |
| Select one elective | 10 | |
| Credit Points | 40 | |
| Year 2 | ||
| Autumn session | ||
| BUSM 2050 | Digital Transformation for Business | 10 |
| MKTG 2014 | Customer Insights and Analytics | 10 |
| MKTG 2010 | Customer Experience Fundamentals | 10 |
| Select one elective | 10 | |
| Credit Points | 40 | |
| Spring session | ||
| MKTG 3016 | Strategic Marketing Management | 10 |
| MKTG 3024 | Applied Digital Marketing | 10 |
| Select two electives | 20 | |
| Credit Points | 40 | |
| Year 3 | ||
| Autumn session | ||
| BUSM 3084 | Professional Business Experience | 10 |
| MKTG 3026 | Omnichannel and Marketing Technologies | 10 |
| Select two electives | 20 | |
| Credit Points | 40 | |
| Spring session | ||
| MKTG 3009 | Marketing Planning Project | 10 |
| Select one of the following: | 10 | |
| International Marketing | ||
| Integrated Brand Strategies | ||
| Marketing Innovation and Creativity | ||
| Select two electives | 20 | |
| Credit Points | 40 | |
| Total Credit Points | 240 | |
Part-time, Start-year Intake
| Year 1 | ||
|---|---|---|
| Autumn session | Credit Points | |
| BUSM 1050 | People and Organisations | 10 |
| ECON 1017 | The Future of Business | 10 |
| Credit Points | 20 | |
| Spring session | ||
| FINC 1005 | Financial Foundations | 10 |
| MKTG 1014 | Marketing in Action | 10 |
| Credit Points | 20 | |
| Year 2 | ||
| Autumn session | ||
| ECON 1016 | Evidence-Based Decision Making | 10 |
| BUSM 1048 | Professional Careers and Employability | 10 |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 1011 | Fundamentals of Marketing Analytics | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 3 | ||
| Autumn session | ||
| BUSM 2050 | Digital Transformation for Business | 10 |
| MKTG 2014 | Customer Insights and Analytics | 10 |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 2010 | Customer Experience Fundamentals | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 4 | ||
| Autumn session | ||
| MKTG 3016 | Strategic Marketing Management | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 3024 | Applied Digital Marketing | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 5 | ||
| Autumn session | ||
| BUSM 3084 | Professional Business Experience | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 3026 | Omnichannel and Marketing Technologies | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Year 6 | ||
| Autumn session | ||
| Select one of the following: | 10 | |
| International Marketing | ||
| Integrated Brand Strategies | ||
| Marketing Innovation and Creativity | ||
| Select one elective | 10 | |
| Credit Points | 20 | |
| Spring session | ||
| MKTG 3009 | Marketing Planning Project | 10 |
| Select one elective | 10 | |
| Credit Points | 20 | |
| Total Credit Points | 240 | |