Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

This major combines social science, business and public relations subjects to provide students with the knowledge and skills required to organise, manage and promote festivals and events. Students will learn about the social and cultural significance of festivals and events, and the roles and responsibilities of a variety of stakeholders. The major also explores the important role festivals and events play in tourism and visitor economies. Students who choose to complete the Visitor Economy Professional Placement subject will complete a work placement with a festival/event organiser, providing a stepping-stone to employment.

Location (Specialisation)

Campus	Mode	Advice
Parramatta City	Internal	Dr Garth Lean
Parramatta - Victoria Road	Internal	Dr Garth Lean

Work Integrated Learning

The Major has a 20 credit point pool subject (TOUR 3003 Visitor Economy Professional Placement) that incorporates a Work Integrated Learning through supervised industry placements. The subject is approximately 231 hours (including a placement with an industry host, professional development and workshops), during which time students gain work-ready skills and undertake professional tasks.

The subject coordinator will work closely with placement providers to ensure appropriate workplace supervision. The process of liaison involves site visits and meetings. These meetings allow the subject coordinator to discuss: specific details about the placements, the criteria for accepting students, placement constraints and the required procedures for student engagement and management during their placement (e.g. induction, supervision, evaluation, patterns of work, special requirements). During the placement weeks, the subject coordinator will engage in one-on-one student supervision and host liaison management (via zoom/Skype for international placements). The placement weeks also include a suite of evaluation processes throughout, including a mid-year and end of year evaluation undertaken by the host provider, and a mid-year review conducted by the subject coordinator (either online or face-to-face).

Major Structure

Students must complete 80 credit points as follows. 

Complete the following compulsory subjects. 

Subject List

Subject	Title	Credit Points
TOUR 1003	Global Trends in Tourism and Events	10
COMM 2015	Strategic Event Promotion	10
TOUR 2004	Tourism and Festivals in Society	10
TOUR 3006	Festivals and Events	10
BUSM 3065	Special Event Management	10
TOUR 3001	Tourism, Events and Technology	10
Total Credit Points		60

 Students must also complete 20 credit points from the following pool.

Subject List

Subject	Title	Credit Points
Select 20 credit points of the following:		20
MKTG 1006	Marketing Principles
HUMN 2073	Issues in Contemporary Heritage
TOUR 3002	Cultural Tourism and Events
TOUR 3003	Visitor Economy Professional Placement
Total Credit Points		20

Equivalent Subjects