Advertising, Major (0159)

Western Sydney University Major Code: 0159

Previous Code: M1121.1

Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising major provides a thorough grounding in current advertising practice, exposing students to authentic agency experiences and sharpening their skills as communicators and persuaders. Areas of study include advertising strategy, media, copywriting and design, client and account management, digital and social media contexts, the creation and delivery of advertising campaigns, plus an internship. Students will develop the skills they need to succeed in a range of contexts, from client liaison and campaign development, to creative messaging and media planning.

Location

Location (Specialisation)
Campus	Mode	Advice
Parramatta Campus - Victoria Road	Internal	EnquiriesHCA@westernsydney.edu.au
Penrith Campus	Internal	EnquiriesHCA@westernsydney.edu.au
Online	Online	EnquiriesHCA@westernsydney.edu.au
Sydney City Campus*	Internal	EnquiriesHCA@westernsydney.edu.au
Vietnam Campus*	Internal	EnquiriesHCA@westernsydney.edu.au

*Curriculum delivered through an agreement with another party

Major Structure Current

This structure applies to students who commenced in 2024 or later. If you commenced prior to 2024 please refer to the Structure 2023 tab for details.

Students must complete 80 credit points as follows:

Subject List
Subject	Title	Credit Points
Level 1 subject
MKTG 1001	Advertising: An Introduction	10
Level 2 subjects
COMM 2001	Account and Client Management	10
MKTG 2001	Advertising: Creative	10
MKTG 2013	Advertising: Strategy	10
Level 3 subjects
COMM 3045	Advertising: Campaigns	10
COMM 3018	Internship	10
COMM 3051	Advertising: Media	10
COMM 3054	Digital and Social Communication	10
Total Credit Points		80

Major Structure 2023

If you commenced in 2024 or later please refer to the Structure Current tab for details.

Bachelor of Business Students

Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.

Creative Industries Students

Creative Industries students must complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major.

Subject List
Subject	Title	Credit Points
MKTG 1001	Advertising: An Introduction	10

Students must complete 80 credit points as follows

Level 2 subjects

Subject List
Subject	Title	Credit Points
COMM 2001	Account and Client Management	10
MKTG 2001	Advertising: Creative	10
COMM 2006	Advertising: Media	10
COMM 2011	Communication Strategies	10

Level 3 subjects

Subject List
Subject	Title	Credit Points
COMM 3045	Advertising: Campaigns	10
COMM 3014	Digital Communication	20
Select one of the following:		10
COMM 3018	Internship
COMM 3037	Transmedia Production
Total Credit Points		80